Resume

EDUCATION
MS User Experience Design, Kent State University
BA Journalism, Loyola University Maryland

PROFESSIONAL EXPERIENCE

UX Content Strategist for Vanguard
March 2019 to Present | Malvern, Pennsylvania
Currently serving as a content strategist supporting two digital experience lab teams within the investment firm’s Client Experience (CX) group.

  • Developed content strategies based on business and user needs.
  • Audited and analyzed existing content on Vanguard and competitor platforms.
  • Facilitated discovery workshops, user research, and user testing.
  • Coordinated internal communication efforts on behalf of lab teams; drafted articles.
  • Wrote UX and longer form copy for several interfaces.

Assistant Vice President, Senior UX Content Strategist for T. Rowe Price
January 2014 to April 2019 | Baltimore, Maryland
Served as a senior content strategist on the digital experience team supporting the investment firm’s digital marketing efforts and several websites.

  • Audited and analyzed existing marketing content on T. Rowe Price and competitor platforms.
  • Developed content strategy, maintenance and governance plans.
  • Drafted content guidelines and managed digital content style guide.
  • Created web analytic reports, synthesized metric data, and developed SEO keyword strategies.
  • Developed detailed information architectures and taxonomies for large website projects.

Senior Writer for T. Rowe Price
August 2008 to December 2013 | Baltimore, Maryland
Served as a senior copywriter in the digital creative department supporting the investment firm’s corporate promotional and educational digital initiatives.

  • Developed SEO keyword strategies; drafted optimized website copy and metadata.
  • Drafted social media posts; wrote promotional and UX copy for several corporate websites.
  • Conducted interviews and wrote articles for industry publications.
  • Created new copy for brochures, newsletters and advertisements.
  • Served as mentor, reviewer, and editor for junior writers.

Freelance Journalist & Writer
September 2005 to Present | York, Pennsylvania
Currently serving as a freelance writer for self-owned business working on wide variety of creative assignments and projects as well as reporting for local newspapers.

  • Covered school district and municipal meetings for local daily newspapers.
  • Wrote feature stories and special project copy.
  • Edited rate sheets and composed copy for corporate sales manuals.
  • Generated copy for corporate annual reports and edited contract copy.
  • Reviewed, edited and wrote copy for websites.

Staff Writer for Patuxent Publishing Company
September 2002 to September 2005 | Columbia, Maryland
Served as a staff writer / reporter in the editorial department covering stories for the company’s several weekly newspapers and monthly magazines as well as writing marketing copy.

  • Composed several feature articles and short pieces.
  • Wrote copy for advertisements and advertorials.
  • Crafted copy and content used for radio and television commercials.
  • Supervised photo and video shoots.
  • Prepared talking points and interview discussion questions.

TECHNICAL SKILLS

Content Management Systems
Adobe Experience Manager
WordPress

Copywriting and Presentations
Microsoft Office

Site Maps and Process Flows
Microsoft Visio

SEO
Conductor

Web Analytics and Metrics
Adobe Analytics
Google Analytics

Wireframes and Prototypes
InVision
Proto.io
UXPin